
Sunday night was always a big night for TV in our house. By the mid-1950s, we were avid fans of Ed Sullivan's variety hour and Jack Benny on CBS, and the Dinah Shore and Steve Allen hours on NBC.
But what I remember most was a little panel show called "What's My Line" that played at 7:30 p.m. our time, live from New York. It featured people I didn't know -- an actress named Arlene Francis, a journalist named Dorothy Kilgallen, a publisher named Bennett Cerf and a news broadcaster named John Daly. The point of each show was to have the panel guess the occupation of the contestants and identity of a mystery celebrity.
They all talked in what my dad called a high-falutin' way. Very articulate. Very witty, in a New York way. No slang. I was too young to know why I liked the way they talked so much. But now I realize, after a lifetime of working with words, that I admired them because they spoke the English language so well. They came from a generation that prized elegant repartee and wit. Network radio, in its heyday during the 1930s and 1940s, was known for this style of speaking, and What's My Line carried that tradition into television. It's ironic, isn't it, that a lesser-educated generation, with many fewer college-educated people than we have now, was attracted to high-falutin' speaking and made shows like What's My Line very popular. The show ran in primetime on CBS from February 1950 to September 1967.
Imagine my surprise and joy when I discovered several months ago that the Game Show Network on cable television is showing kinescopes of What's My Line at 2:30 a.m. every day. I have been recording every episode, and there they are: Arlene, Dorothy, Bennett and John, as if they never went away. Speaking so well, making witty remarks and bad puns.
The kinescopes are an amazing time capsule of the 1950s and early 1960s. I had forgotten that the show attracted "mystery guests" of every stripe. I've watched the panel try to guess the identity of celebrities such as opera star Helen Traubel, boxer Ingemar Johansson, architect Frank Lloyd Wright, historian and poet Carl Sandburg, and teen-idol Fabian. Meantime, they also giggled and punned their way through guessing the occupations of the guy who made horse feedbags, the champion woman wrestler, the toilet tester and the thimble maker.
What's My Line probably couldn't succeed today. The prize was small ($50 if the panel was fooled), the pace was rather slow and the decibel level was very low. But I think what would really make it fail is our modern lack of appetite for well-spoken use of language on television. Our 21st Century ears just don't get it. Too high-falutin'; just ain't worth our time.